We are thrilled to finally launch our new website. The goal of this website is to allow you to shop more products from more brands, from your own neighbourhood.
One of the biggest takeaways from the past two years is the importance of buying and supporting local. With so many small Australian businesses having had to close their doors during the pandemic, the onus is on the consumer to take responsibility and make more conscious choices. It is the only way we will keep the local economy and our local community afloat.
At Boutiques Australia, our mission is to take your local neighbourhood boutique and bring it to the nation, from every corner of the country. So, to do our bit in getting small businesses back on their feet we decided to give our website an overhaul.
So what’s new on our website?
Our new, mobile friendly and easy-to-use website is powered by Shopify - one of the most trusted online shopping platforms worldwide. By partnering with Shopify we will enable more brand owners to pursue their passion and for more consumers to look good, with hundreds of new products added already and new brands set to join our platform in the new year.
In light of the pandemic we felt it was critical for us as an online community to make these changes, and to do our part for local businesses and small Australian brands and labels. Our platform is designed with them in mind every step of the way.
We wanted to make it even easier for sensible buyers who value supporting local (and who want to highlight and celebrate their individuality) to find and buy fashion, skincare and jewellery from small and emerging Australian brands.
But most of all we wanted to help support our growing community of Australian passion-driven brand owners by giving them a platform and a fighting chance against the big companies and chain stores. It was our intention to provide a viable marketplace for these unique brands so that they can prosper by selling their products, from neighbourhood to nation.
Why supporting local is important
Local Australian business employ millions of Australians every year and are essential for the local economy. By supporting local businesses you are directly contributing to your local community by creating more jobs for local residents. Your money is going straight into your village, town, suburb or city and helping it to thrive.
By buying local you are not only helping your own neighbourhood, but the entire planet. We all know how important it is to consider our own carbon footprint, and by buying locally you are decreasing the amount of pollution and emissions it takes to deliver the goods, from the manufacturer to your doorstep. Some people call it eco-fashion – we call it common sense.
Thanks for shopping local
We’re immensely proud to bring this new website to our new and our loyal customer and fashion retailers. It’s in our fibre to give emerging designers the opportunity and a platform to compete against large retailers and international competition. Our business philosophy has, and always will be, to promote small businesses to a wider audience that are searching for unique products to accentuate their individuality.
To shop ethically is the new trend, and one we are proud to support. Australian fashion designers are at the forefront of this shift, even better, it’s smaller businesses that are leading the charge! And with that, we are now proud to say we have a beautiful website to match all our growing brands.